According to the Star Tribune, the female figure was first created by illustrator. I was shown this back in about 1955 when i was quite young and impressionalbe. Mia was certainly an important part of the story. Premeasured for your culinary convenience. Other politicians and activists have applauded the move, too. While Land OLakes has only publicly said the rebranding was motivated by a desire to focus on the farmers behind its products, the removal of the controversial figure has been garnering most of the attention. As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it, Land OLakes President and CEO Beth Ford said in a February press release. 1289. on Wednesday, January 2nd, 2008 at 8:25 pm and is filed under Boobies, Humor. But we cant stop there. View Etsys Privacy Policy. Sellers looking to grow their business and reach more interested buyers can use Etsys advertising platform to promote their items. In announcing the change, the company made no mention of the removal of the Native American woman. And maybe the dude over at Where's my Jetpack who had some fun playing with Land O Lakes butter. Its expected Mia will have fully disappeared by the end of the year. Land O' Lakes Butter Advertising Promo Diner Clock with 12 pictures. A Native American woman will no longer adorn the packages of Land OLakes butter. With an Xacto knife cut out the sides and bottom of the butter package the Indian lady is holding. Did you encounter any technical issues? In 2018 the company decides to simplify the visual identity but is still not ready to abandon the familiar, even iconic, symbols associated with the brand for decades. WHERE TO BUY. Butter Balls. As reported by Buzzfeed, one Twitter user types, Your virtue signalling lost you some good customers who were always willing to pay more for your product. The disgruntled dairy fan adds the hashtag: #BuhByeLOL. This type of data sharing may be considered a sale of information under California privacy laws. Buying Land O'Lakes products directly benefits our over 1000 farmer-owners. According to the original announcement, tubs of butter spreads and packages of cheese have already received the branding makeover treatment. https://t.co/uzKF3K6FEV, Lt. What will replace her? Land O Lakes Light Butter with Canola Oil Spread - 15oz. Some celebrated Land O'Lakes' move, while others accused the company of being too "politically correct." As for the inscription itself, its uppercase letters are executed in a sleek and stylish custom sans-serif typeface with some of the corners rounded and the horizontal bar of the A slightly arched and elongated. CNN Sans & 2016 Cable News Network. It's the classic, rich taste of butter, with no cholesterol. 594. Other politicians and activists have applauded the move, too. Now the red logotype, written in a bold yet narrowed serif font, was outlined in yellow and set on a background with the beautiful lake on it, and a Native American woman sitting at its waters. Land OLakes is retiring the iconic Native American butter maiden that has appeared on its logo for the past 92 years. It could have been a very strong and positive message to have publicly said, We realized after a hundred years that our image was harmful and so we decided to remove it, Keene said. On the flipside, customers with access to social media are less than happy! Land O' Lakes, Inc. is a farmer-owned cooperative founded by a group of Minnesota dairy farmers in 1921. Land O Lakes Salted Butter Eat It Like You Own It. Vintage Land O' Lakes Sweet Cream Butter Metal Serving Tray With Retired Logo. It could have been a very strong and positive message to have publicly said, We realized after a hundred years that our image was harmful and so we decided to remove it, Keene said. Great memory. To enable personalized advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. The inscription is set in the same typeface, like the one from the previous version, but does not have any additional graphics in it, just a simple empty O, enlarged and set in the very middle of the composition. After nearly 100 years, the Minnesota-based dairy company has removed the Native American woman kneeling against a background of green pine trees and a blue lake from its products. Garlic & Herb Butter Spread Ghee Half Stick (1/4 cup) Butter Half Stick (1/4 cup) Butter with Olive Oil & Sea Salt Half Stick (1/4 cup) Unsalted Butter Honey Butter Spread Less Sodium Butter with Canola Oil Light Butter with Canola Oil Maple Brown Sugar Butter Spread Margarine Pumpkin Pie Spice Butter Spread Salted Butter Unsalted Butter According to a company press release, the change was made to highlight the companys roots as a farmer-owned business ahead of its 100th anniversary in 2021. Sign up now to get the Washington Examiners breaking news and timely commentary delivered right to your inbox. Vintage 1950's or '60's LAND O'LAKES Sweet Cream Butter Metal Serving Tray. In Native folklore, she was the lover of the male protagonist Hiawatha, until she met her untimely end in Henry Wadsworth Longfellows 1855 poem The Song of Hiawatha. Its thought Mia might possibly have been a tribute of sorts to Minnehaha. Sponsored. $14.99 + $8.50 shipping. 2. IT IS HERITAGE. (You can see that I did this one back in 1999). As the original founders of sweet cream butter, we love helping cooks and bakers elevate their foods by cooking and baking with quality butter. Set where you live, what language you speak, and the currency you use. The Minnesota-based company said it was phasing out Mia the butter maiden . So, they decided to call upon Minnesotans themselves. Reactions on social media have been mixed. Land O'Lakes. On its website, Land O'Lakes still features Mia on some product photos, while others have the new logo. As it approaches its 100th anniversary, Lands O'Lakes is marking the occasion with a new look. The Star Tribune quotes him as saying: We live in a politically correct time, so maybe it was time to get rid of it. Her absence will be keenly felt by some and celebrated by others. //