Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. ABCs "Good Morning America" is also down nine percent but has averaged 3.4 million to edge "Today" for the most-watched morning show. Hannity at 9 PM/ET followed suit in both categories, averaging 2.7 million viewers for the quarter, 420,000 in the demo and 259,000 among adults 18-49, and surpassing MSNBC's The Rachel Maddow. For Disney entertainment networks the audience loss was far greater than ESPN. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. . Saturday Night Live scored the No. NBC News - Kevin Collier. Staying positive. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. The largest age group of visitors are 25 - 34 year olds (Desktop). The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. Nielsen. A Duke University report found 11 data brokers agreed to sell information that identified people by issues, including depression, anxiety and bipolar disorder, and often sorted them by demographic information. August 10, 2021 2:48pm. Former New York gubernatorial candidate and Rep. Lee Zeldin (R-N.Y.) announced on Wednesday that he is launching a political action committee to back candidates who will help increase Republican tu Ben Kamisar is a deputy political editor in NBC's Political Unit. "The show has lost its role [as a] cultural touchstone," the industry insider added. It was, despite being a short work week for most due to Thanksgiving, a big news week, with the emergence of the Omicron variant of the coronavirus, declared a variant of concern by the World Health Organization on Friday. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. Just 43% of all Americans are 50 and older. In 2021, an off-year for political news there was a notable year-over-year decline of 34% in viewership. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. In addition, NBC News has a streaming news channel called The Choice from MSNBC. In contrast, political talk shows, particularly conservative talk programs, have older audiences. Among this group, 18% answered none of the questions correctly. ", CNN BOSS JEFF ZUCKER, FORMER KING OF MORNING SHOWS, CANT FIX NEW DAY DISASTER. Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox. Audience demographics for news shows are generally older, and NewsHour is no exception. This material may not be published, broadcast, rewritten, DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. Just 29% of all Americans are college graduates. Former President Trump supported Medicare negotiations in theory, but Republicans remain largely opposed in practice. For example, 67% of Fox News viewers support a wall or fence along the Southern border, while 70% of MSNBC watchers oppose this. NBC Universal Domestic Television Distribution Has Sold Hit Daytime Show "Martha" in More Than 90% of U.S. for 2006-2007 TV . Just 22% of Americans are liberals. Currently, you are using a shared account. Some Democrats are already uneasy with more wide-ranging reforms, especially in states like New Jersey with a heavy industry presence. Also out-drawing LIV was NBC's . "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. By Consumer Behavior #1 Avid Movie-Goers 92% Reach #1 Luxury Mid-Size Auto Intenders 92% Reach In total, NBC News Digital saw an increase of +51% in unique visitors and an increase of +25% in video starts compared to during the 2016 DNC. Ten years ago, FX averaged 1.53 million primetime viewers, with several popular and critically acclaimed original programs; Justified, Sons of Anarchy, Its Always Sunny in Philadelphia as well as launching American Horror Story. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. You can only download this statistic as a Premium user. This decline is reflected across most news audiences. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. Since 2010, there has been little change in the ideological views or partisan leanings of news audiences. "Share of Americans Who Watched Nbc in The past 4 Weeks in 2018, by Age. You need a Statista Account for unlimited access. Among the streaming providers that have ramped up their programming budget in 2021 were Disney+, HBO Max, Peacock and Paramount+, the parent companies of these streaming providers also own a number of cable networks. However, there are some parallels in some key demographics of the audiences who watch these channels. Read our research on: Congress | Economy | Black Americans. For comparisons: Season nine of The Blacklist on NBC averaged a 0.29 rating in the 18-49 demographic and 2.97 million viewers. , Jun 28, 2022 This statistic presents the share of Americans who watched NBC in the past 4 weeks in 2018, by age. World News did finish the traditional sweeps month of November with a win, delivering an average total audience of 8.249 million viewers, followed by Nightly News (7.142 million viewers) and CBS Evening News (5.201 million viewers), all according to ratings data compiled by Nielsen. NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. Lauer remained the shows biggest star until he was fired in 2017 at the height of the #MeToo movement, further damaging the shows legacy. ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. As viewing habits continue to shift across live linear, on demand, and digital, helping marketers reach audiences at scale requires a total audience approach, enabling NBCU and our partners to understand where viewers are consuming across all screens AND to measure that consumption accurately. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. 2023 FOX News Network, LLC. "Share of Americans who watched NBC in the past 4 weeks in 2018, by age." It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. (Thats 1,417 since yesterday morning). In 2011, The Discovery Channel averaged 1.29 million primetime viewers and dropped 29% to 906,000 in 2021. Near the top of the list is how to lower drug prices. The CBS Evening News was well behind with a total audience of 5.325 million. In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). Statista. Access to this and all other statistics on 80,000 topics from, Show sources information Just 22% of the public identified Germany as the country that Angela Merkel leads. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. Mutual Fund and ETF data provided by Refinitiv Lipper. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. It was a very good week for Lester Holt and NBC Nightly News, which drew 8.6 million viewers for the holiday week ending November 26. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). This statistic is not included in your account. Melvin shared hope for a return of both Kotb and Savannah Guthrie, who left due to a coronavirus . Wall Street is now looking for revenue growth from streaming video. Almost all regular audiences were at least as likely as the general public to get this question right. In addition, more Americans turned to NBC News and MSNBC combined for coverage of the 2020 Democratic National Convention than any other news organization. Move ahead to 2021 and Syfys average audience has plummeted by 68% totaling 428,000 viewers. By comparison, Disney charges MVPDs about $10 per month for ESPN and ESPN2. Legal Statement. The FDA granted full approval to Pfizers Covid vaccine for those 16 and older; President Biden on Monday urged more Americans to get vaccinated; so did Donald Trump on Saturday (but he got booed); and Dr. Anthony Fauci said on TODAY there was a reasonable chance that vaccines for children under 12 could start in the late fall or early winter. Other high earners include readers of the Wall Street Journal and New York Times38% of each group has a family income of at least $75,000and Daily Show and Maddow viewers (37% each). 2023 FOX News Network, LLC. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. President Trump won voters with less than a college education, while Hillary Clinton won among voters with a college degree and in the two years since the election, their choice for their news source follows this pattern as well. The NBCU portfolio reaches 226 million adults every monththats 93% of America. 633,455: The number of deaths in the United States from the virus so far, per the most recent data from NBC News. The income profiles of all three major cable news network audiences also closely track the general public. The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. Drama, Crime and Mystery. Majorities of all news audiences answered this question correctly. Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". Also, since 2011, TLC has emerged as a top-tier cable network audience averaging 1.03 million primetime viewers in 2021, an increase from 2011. All rights reserved. 9: The number of women now serving as governor, tying a record. As a result, in 2021 the number of cable networks averaging over one million viewers in primetime dropped to nine, with three of them news channels. (Overall, seniors watch the most TV. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. or [tuesday, december 13 . Former NRCC Polling Director Caitlin Reed joins Public Opinion Strategies. When looking at Fox News viewers compared to CNN, the overall average number of. This material may not be published, broadcast, rewritten, or redistributed. The regular viewers of MSNBC also are mostly women (62%). For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. A researcher tried to buy mental health data. (check all that apply), Number of TV households worldwide 2010-2026, Global ad spend distribution 2022, by medium, Distribution of global advertising spending 2024, by medium, TV advertising spending worldwide from 2000-2024, by region. NBC's "Today" has finished the 2015-16 TV season as the No. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. They range from late 50s to late 40s. Regular readers of the New York Times also tend to be younger than average. Are you interested in testing our business solutions? NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. A paid subscription is required for full access. "For years, Today invested in ginning up political outrage to grab eyeballs, at the expense of trying to understand the storylines and topics that people are actually interested in," Holden added. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. The win in the . This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. Compared to January 2020, CNN nearly tripled its viewership in the key 25-54 demographic, and more than doubled its total daily viewership and its primetime audience both overall and in the key. Please do not hesitate to contact me. News: Cable news networks are one genre that has reported an increase in viewing. As 2016 exit polls demonstrated, education level has become the new political divide in America. 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