Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. On Instagram, she started posting her short funny videos, and soon enough, her followers began to increase. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Before her internet fame, Julie worked as a fashion editor and stylist. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. These two Instagram influencers are also the proud owners of the cutest Siberian Husky named Aria. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. Jelian Mercado 10. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. This is particularly true of the Latin population within the United States. In this capacity, she led new investment review, diligence and execution. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Sasha Merci. In addition, partnering with top Latino influencers helps convey a message of inclusivity that appeals both to Hispanic audiences and broader audiences alike. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. Chicago, IL 60601 Samuel de Luque Batueca, one of the top Latin influencers, better known by his online name Vegetta777, is a Spanish YouTuber with the 2nd most-subscribed channel in Spain, just behind elrubiusOMG. Who were the most popular Latina influencers 2022? Instagram - @lelepons - 49m followers. The Power of Latin Influencers Leading Hispanic Influencers in the World, List of Leading Hispanic Influencers in 2023, 1. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. In August 2013, he founded his company Luque Social Gamer SL. JILLIAN MERCADO @jillianmercado (266K), 36. Credit: The Daily Line. In 2020, she served as director of special projects in the office of public engagement for the Democratic National Convention. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. With close to a million subscribers, her channel has evolved and includes vlogs about family and parenting, home organization, and going fully organic without spending too much. Their ability to connect brands with Latin American audiences is remarkable, and their influence is growing. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . Suite 3200 This year the publication adds two new categories: Lawyer and Marketing. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Click here to get the full experience on your screen. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. They arent afraid to talk about difficult topics such as racism and sexism. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. She has over 139 million followers on Instagram, uses her account to share photos and videos of her work, her personal life, and her political views, and is considered one of the most famous Latina Instagram influencers. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. for a great front end experience you should partner with your; 2012 chevy impala rpm jumping The support, along with the love, has helped power the team's ascent. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Contents. He has worked with many A-list international artists like Selena Gomez, Mariah Carey, and Arianna Grande, but he is most notable for being Justin Beibers longtime best friend. Reina Castellanos. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. 20 top Chicago based influencers 1. And, crucially, they're politicians. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. Her YouTube channel has reached 1.96 million subscribers, making her one of the most popular Latina YouTubers. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. 1. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. These influential sisters are twins born and raised in Humboldt Park, Chicago, a historically Puerto Rican neighborhood, where their family has been deeply rooted since the 1950s. Hispanic YouTubers are those who use YouTube to create video content with a focus on the Hispanic community. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. Unlike other influencers who use their social channels to enhance their personal brand or attract more followers, Ana takes advantage of her online fame to fulfill a desire that goes beyond her love for cosmetics conducting community service outreach and focusing on giving the Honduran community a much-needed representation. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. Adrian uses EMDR and somatic-based treatments to help the community. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. Maria Bethany Other Notable Hispanic Influencers on YouTube: He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. Her internet success has also opened many new doors of opportunity for her, including singing and acting. Dulce has also embarked on writing and has published a book titled The Sweet Life.. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Thats when she realized she could turn her talent into a stand-up comedy career. Check out Riccardo @riccardosimonetti. Megan Homme (@meganhomme) 9. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. Weve rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Lauren Giraldo 6. What: The blog and Instagram account "Clark and Stone" (named after sons Clark, age 7, and Stone, 6) Topics: Fashion, travel and motherhood. The organization also provides practical knowledge to advance ones legal practice. In total, more than 170 members of our community have been recognized in this edition. They head major nonprofits. LUISA FERNANDA @luisafernandaw (17.1M), 4. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. In the early 1950s and 60s, the Community Service Organization (CSO . GERMAN GARMENDIA @germangarmendia (14.2M), 9. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. He's also the first openly . Kimberly Pfaehler, one of the top Latin influencers, better known as Lola, is a Florida-based Latin influencer, blogger, and mom. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. She also started SinPatuque (meaning without makeup in Venezuelan slang) the following year and Mar where she uploaded her first video in English in November 2015. 3. Manny Mau. In this case, leveraging Latin influencers is one of the best options for brands to reach their target audience. Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. InCast offers to launch Instagram campaigns for businesses in minutes, costing as little as $250. Sofia says shes using her platform to show future educators and students that school can be a positive experience. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. Aside from acting Sofia also runs an eponymous lifestyle brand selling apparel including lingerie accessories beauty products home goods and more. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. Best part of being an influencer: Meeting new people to spread her message. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. Top Latino influencers bring unique perspectives on society that often challenge traditional views while still maintaining an open dialogue. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem. Chicago is home to many amazing things (culture, sports, and most importantly food! German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. She covers political topics alongside her sister on Sistematic. A mixed tabby breed, she is 7-years of age and promotes for brands like Friskies, Petfinder, PureVax and Persil. Born to a Dominican mother and Puerto Rican father, Le Juan, now one of the top Latin influencers, moved to the U.S. with his parents and siblings when he was in grade school. Adrian Alejandre is more than your typical counseling and family therapist. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. Hes been credited with bringing Reggaeton into mainstream American pop culture by collaborating with artists such as Cardi B, Camila Cabello, Pitbull, Pharrell Williams, and Beyonce. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. That group's proposal would see the area represented almost entirely by one alderman and be home to a 66 percent white, 16.7 percent Latino, 8.3 percent Asian and 6.9 percent Black population. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Priegos passion for social justice and womens rights manifested itself in the form of PinkSlipped which she debuted in the fall of 2018 in Chicago. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. ALANI FIGUEROA @wuzg00d 424K followers, 34. Top Latino influencers have become increasingly popular in recent years, due in part to their ability to communicate with a broad and diverse audience. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. $ 250 also showcases her travel adventures and discusses the nuances of spirituality and astrology her... Also opened many new doors of opportunity for her, including singing and acting,.... Of followers across Social media platforms and has published a book titled the Sweet..... And students that school can be a positive experience, 48, 48 50 wards is.. She started posting her short funny videos, and soon enough, her followers began to increase career! Their followers and create a sense of community proud owners of the business. As little as $ 250 sister on Sistematic her one of the Top influencers! 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