Taco Bell's new Defy restaurant concept, which looks like a combo of The Jetsons and a fancy new bank, promises to deliver food to your car faster through vertical lifts that work similarly to tubes used by banks. Taco Bell's digital sales represented 12 percent of total business last year. The concept, born from the pandemic, aims to reinvent the drive-thru and cut back on bottlenecks and backups as customers wait to pick up their orders. The location uses technology to speed up service, with a "bold goal of creating a 2 minute or less drive-thru experience. The first Taco Bell Defy restaurant opens Tuesday in Brooklyn Park, Minnesota. The chain launched its rewards program in July 2020, and since, app sales increased by 90 percent and sign-ups for the program grew 5x more than the first month. We know a daymaker when we see one. Starting in the summer of 2022, the first-of-its-kind Taco Bell concept restaurant will open up in Brooklyn Park, Minnesota. A glimpse into restaurants of the future. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. The model was created in partnership with Taco Bell franchisee Border Foods and Minneapolis-based design firm Vertical Works. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. NACHO AVERAGE TACO BELL Taco Bell fanatics are losing it over the brand-new, state-of-the-art 'Defy' location in Brooklyn Park, Minnesota. In the 70s, drive-thrus were introduced to appeal to shifted consumer behaviors, and since then Taco Bell has introduced innovative restaurant design concepts like Cantina and Go Mobile models. Taco Bell. Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. Taco Bell What is Taco Bell Defy? Border Foods, the Minnesota-based company and one of the largest Taco Bell franchises in the country, is behind the new gravity-defying concept. In the meantime, and in partnership with long-time franchisee Border Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defys neighboring restaurants. Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience. Taco Bell is kicking off summer with a redesigned drive-thru plucked right out of an episode of "The Jetsons." On Tuesday, the Mexican-inspired fast-food chain announced that its newest high-tech, two-story location, "Taco Bell Defy," will open doors this week. Regardless of how fans order their favorites, Taco Bell Defy has four lanes to accommodate them: Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees, said Lee Engler, co-founder and CEO of Border Foods. IRVINE, Calif., June 6, 2022 /PRNewswire/ -- Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Defy clocks in at 3,000 square feet, two stories, and four drive-thru lanes, three of which will be dedicated to mobile and delivery order pickups. The restaurant will be located in Brooklyn Park, Minnesota, a suburb of Twin Cities. Vertical Works is powered byWORKSHOP andPD Instore. June 8, 2022. From digital check-in screens for mobile order customers unique QR codes, to a two-way audio and video technology service for customers to talk to team members on the second floor, Taco Bell Defy boasts many features that could show up in future Taco Bell restaurants in the US. For updates on how Taco Bell is navigating COVID-19, click here. Customers who order online will use unique QR codes to check in and receive the correct order. Taco Bell shared a video of the restaurant on social media ahead of its June 7 opening. 2023 Taco Bell IP Holder, LLC. Taco Bell Defy officially opened in Minnesota, where you can order a Crunchwrap Supreme without having to speak to anyone. Report a correction or typo. The first-of-its-kind concept, called "Taco Bell Defy," opened Tuesday in a Minneapolis suburb. The location is expected to debut in Brooklyn Park . Taco Bell Defy is located at 94th Avenue North in Brooklyn Park. Called "Taco Bell Defy," the restaurant will be the first-of-its-kind, with a two-story, 3,000 square-foot location that offers four lanes for drive-thru service, according to a news release. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. Were partnering with Taco Bell and the best and brightest in technology and design to create what will very likely be the future of quick service restaurants.. Back in December, Chipotle opened its first digital kitchen in Ohio dedicated to fulfilling online orders and orders coming in through its walk-up window, even though, for company executives, the idea of adding Chipotlane drive-thru windows in the first place was controversial. As food delivery apps were used heavily during the pandemic, ghost kitchens made headway among larger brands as restaurants moved to minimal contact food delivery for customers. Partnering with our franchisees to test new concepts is a huge unlock of learning for us. Aug 1, 2022, 11:21 AM. A designated drive-thru line for mobile orders is the top consumer ask for future innovations, according to. You can also stay up to date on all things Taco Bell by following us onFacebook,Instagram, Taco Bell'sTwitter, Taco Bell News'Twitter,TikTok and subscribing to ourYouTube channel. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. About Taco Bell Corp. For more information about Taco Bell, visit our website atwww.TacoBell.com/newsor at www.TacoBell.com/popular-links. Taco Bell is the next fast-food chain on the list of restaurants prioritizing a digital-ordering format. It will be the franchisees 230th Taco Bell and 82nd new restaurant build, though its not scheduled to open until summer 2022. The food ordering process has been redefined with Taco Bell Defy. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. The innovative restaurant is scheduled to break ground in Brooklyn Park, Minnesota, later in August and open by summer 2022. "The guest comes in, they pull up to the arrival monitor and they scan their phone. Taco Bell unveiled renderings of its latest drive-thru concept which features an elevated kitchen and "gravity-defying" food delivery system. Dubbed Taco Bell Defy, the newly opened restaurant in Brooklyn Park, Minnesota offers customers a . Opening in the summer of 2022, Taco Bells Defy restaurant gives a glimpse into the future of restaurants and drive-thrus. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical designwith a kitchen on top and four drive-thru lanes underneath. All Rights Reserved. The store features four drive-thru lanes and a check-in screen for QR codes. The kitchen is housed above the drive-thru lanes, and once the food is done, it travels down a vertical. READ MORE: America's 50 Biggest Fast-Food Chains, Ranked. Called Taco Bell Defy and opening June 7, the new restaurant will boast a number of high-tech features, including fast-food elevators that deliver food to drivers. Aug 13, 2021 Taco Bell A new, innovative Taco Bell restaurant is coming to Minnesota. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. Taco. BROOKLYN PARK, Minn. (WAVE) - Taco Bell is set to break ground on a brand-new, innovative concept restaurant in Minnesota opening next year. Construction is underway on the 3,000-square-foot, two-story. What's next: Engler said a second Defy restaurant is planned to open next year as a rebuilt restaurant in Minnesota. Skip the line and experience a whole new way to pick up your order with three dedicated mobile pickup lanes. We applied our innovative approach to problem solving to create a brand new way for consumers to access fast food, said Josh Hanson, co-founder of Vertical Works and CEO and founder of WORKSHOP. The chain launched its rewards program in July 2020, and since, app sales increased by 90 percent and sign-ups for the program grew 5x more than the first month. So we clearly believe that behaviors have changed," he told MPR News. Engler said the restaurant is more expensive to build and requires more employees than a traditional Taco Bell, but Border Foods predicts it may bring three times as much business or more. "It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". In what was once a "burger world," Glen aimed to revolutionize what it meant to bring Mexican-inspired food to the masses, with early restaurant concepts that featured walk-up windows, outdoor seating, firepits and live music. The stores feature dual drive-thrus with a dedicated mobile pickup lane, smart kitchen technology, mobile pickup shelves, self-ordering kiosks, and a concierge service of employees in the parking lot. Taco Bells Defy prototype leverages the chains growing digital business. The first-of-its-kind restaurant has multiple drive-thru lanes and uses a proprietary lift system to deliver food from the second-story kitchen right to your car. Additionally, the restaurant is contactless between the customers and workers, making it safer. Workshop/Taco Bell. Taco Bell's newest location, a first-of-its-kind concept called "Taco Bell Defy," has opened in a Minneapolis suburb. Taco Bell is now working to get orders into people's hands in a couple of minutes, leveraging mobile ordering to push that boundary even further. Instead, orders are lowered down to your car. Taco Bell opened its first high-tech restaurant location in Brooklyn Park, Minnesota, under its new Defy concept, which aims to reduce service times to two minutes or less while . This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. Taco Bell Defy seeks to cut down its service time to under two minutes, providing customers with a seamless ordering experience. Taco Bell knows what it means to deliver on craveability and do so quickly. This design was inspired by COVID-19 shifting consumer habits. As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. With plans to open its doors to the public by summer 2022,. Fast Food, Mexican Open 6:00 AM - 2:00 AM (Next day) See hours See all 54 photos Write a review Add photo From This Business Crispy Melt Tacos Now Available at Taco Bell $5 Cravings Trio Now Available at Taco Bell Menu Full menu Location & Hours Suggest an edit 5931 94th Ave N Brooklyn Park, MN 55443 Get directions Amenities and More New concept reimagines the traditional drive-thru with an elevated kitchen and unique vertical lift that delivers food to four drive-thru lanes for a faster, contactless experience Brooklyn Park, Minn. (June 6, 2022) - Minnesota-based and family-owned Taco Bell franchisee Border Foods today announced that Taco Bell Defy will open its doors - and most importantly, its four-lane drive . Two-way audio and video will allow customers to stay in touch with team members in real time. Taco Bell Defy Concept Opens June 7 One of the Most Innovative Drive-Thru Experiences Yet, Email me when I have offers, items, and deals in my account, Text me when I have news, offers, discounts, account and order updates, Do Not Sell or Share My Personal Information. The company said restaurant developers wanted to create a solution to allow customers to get their drive-thru orders quickly, all while keeping the building's footprint small and serving more. 6, 2022, 01:00 PM Revolutionary restaurant concept from Taco. According to Bake Magazine, drive-thru sales accounted for 42% of all restaurant traffic in November of 2021, up from 26% in February 2020.And delivery during this period rose from 3% to 9%. The new two-story, four-lane drive-thru Taco Bell Defy restaurant located near 94th and Zane avenues north, just south of Minnesota Highway 610 doesn't have a traditional dining room. The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical liftto transport iconic craveable Taco Bell menu items straight from the kitchen to fans. For decades we've been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future," said Mike Grams, Taco Bell President and Global COO. Drive-thru concept explained. "The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall. Taco Bell/Handout Show More Show Less 4 of 4 More on KSAT: Texas State Fair . 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